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Marketing im "Netz" : Herausfo...
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Markenführung
17,294
Brand management
17,260
Online-Marketing
13,109
Internet marketing
12,808
Konsumentenverhalten
11,089
Consumer behaviour
11,087
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7,360
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7,262
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6,609
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6,609
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5,379
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5,359
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3,684
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3,680
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2,991
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2,979
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2,425
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2,404
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2,353
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2,331
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2,255
Online retailing
2,159
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2,159
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2,123
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2,008
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2,008
Deutschland
1,573
Markenpolitik
1,538
Germany
1,527
Marketing
1,275
Internet
1,257
USA
1,042
United States
1,030
Theorie
1,021
Theory
1,021
Customer satisfaction
966
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966
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965
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Ratgeber
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Burmann, Christoph
130
Esch, Franz-Rudolf
119
Baumgarth, Carsten
85
Melewar, T. C.
74
Keller, Kevin Lane
58
Huber, Frank
54
Kreutzer, Ralf T.
53
Meffert, Heribert
50
Balmer, John M. T.
47
Bauer, Hans H.
45
Bruhn, Manfred
44
Loureiro, Sandra Maria Correia
43
Wiedmann, Klaus-Peter
43
Ahlert, Dieter
42
Bang, Nguyen
42
De Chernatony, Leslie
42
Foroudi, Pantea
39
Pelsmacker, Patrick de
38
Phau, Ian
38
Merrilees, Bill
36
Fournier, Susan
35
Goldfarb, Avi
34
Tomczak, Torsten
34
Dwivedi, Yogesh Kumar
33
Pitt, Leyland F.
33
Christodoulides, George
32
Ko, Eunju
32
Schmidt, Holger J.
32
Skiera, Bernd
32
Uggla, Henrik
32
Vrontis, Demetris
32
Tucker, Catherine
31
Gupta, Suraksha
30
Hollebeek, Linda D.
30
Dens, Nathalie
29
Ind, Nicholas
29
Sattler, Henrik
29
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Guzman, Francisco
27
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Springer Fachmedien Wiesbaden
189
National Bureau of Economic Research
38
IGI Global
28
Gesellschaft zur Erforschung des Markenwesens
23
Haufe-Lexware GmbH & Co. KG
22
Information Resources Management Association
21
Verlag Dr. Kovač
20
Springer Gabler <Firma>
17
Books on Demand GmbH <Norderstedt>
15
OECD
12
American Marketing Association
11
Springer International Publishing
10
Campus Verlag
9
Deutscher Dialogmarketing Verband
9
NetLibrary, Inc
9
Springer-Verlag GmbH
9
Universität Mannheim
9
Edward Elgar Publishing
8
Wiley-VCH
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
7
UVK Verlagsgesellschaft mbH
7
Verlag Franz Vahlen
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Fachhochschule Reutlingen / European School of Business
6
Organisation for Economic Co-operation and Development
6
Redline Verlag
6
Technische Universität Braunschweig
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Peter Lang GmbH
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Helmut-Schmidt-Universität
4
Rheinwerk Verlag
4
Universität Bremen
4
W. Kohlhammer GmbH
4
World Tourism Organization
4
epubli GmbH
4
Goethe-Universität Frankfurt am Main
3
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Journal of business research : JBR
840
The journal of brand management : an international journal
563
Journal of retailing and consumer services
430
SpringerLink / Bücher
419
The journal of product & brand management
395
International journal of internet marketing and advertising : IJIMA
232
Journal of marketing communications
195
International journal of hospitality management
186
Industrial marketing management : the international journal for industrial and high-tech firms
167
Journal of advertising research
166
Springer eBook Collection
162
International journal of advertising : the review of marketing communications
161
Psychology & marketing
161
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
150
European journal of marketing : EJM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
Marketing intelligence & planning
147
Journal of strategic marketing
143
Journal of marketing management : MM
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
Asia Pacific journal of marketing and logistics
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
129
Tourism management : research, policies, practice
129
Journal of promotion management : innovations in planning and applied research
125
Journal of marketing
122
Journal of the Academy of Marketing Science
113
International journal of electronic marketing and retailing : IJEMR
110
Cogent business & management
105
Journal of promotion management : JPM
105
International journal of advertising : the quarterly review of marketing communications
104
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Journal of travel and tourism marketing
101
Marketing letters : a journal of research in marketing
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of marketing research : JMR
97
Business horizons
94
International journal of contemporary hospitality management
94
Information systems research : ISR
93
The IUP journal of brand management : IJBRM
93
Technological forecasting & social change : an international journal
90
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
751
EconStor
37
RePEc
11
BASE
6
OLC EcoSci
5
Other ZBW resources
1
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1
Kontrolle von Online-Marketing-Aktivitäten : Nutzung von Attributionsmodellen für das Marketing-Controlling
Greve, Goetz
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
45
(
2016
)
1
,
pp. 16-21
Persistent link: https://www.econbiz.de/10011538282
Saved in:
2
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
3
100% PURE New Zealand: branding for back-packers
Bell, Claudia
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
4
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003788523
Saved in:
4
Brand convergence
Chang, Dae Ryun
- In:
Handbook on brand and experience management
,
(pp. 82-87)
.
2008
Persistent link: https://www.econbiz.de/10003788980
Saved in:
5
Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang
;
Nan, Ning
;
Smith, Malcolm C.
- In:
Contemporary research in e-branding
,
(pp. 78-94)
.
2009
Persistent link: https://www.econbiz.de/10003778173
Saved in:
6
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
7
Postmodern paradigms and brand management in the "search" economy
Lim, Ming
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10003812627
Saved in:
8
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
9
Markenstrategien im Internet
Hermanns, Arnold
;
Wilhelm, Bernd
- In:
E-Communication und Marken : [Markendialog Juni 2001]
,
(pp. 11-42)
.
2001
Persistent link: https://www.econbiz.de/10003849535
Saved in:
10
The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world
Mathieson, Rick
-
2010
Persistent link: https://www.econbiz.de/10003887763
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