Brand convergence
Year of publication: |
2008
|
---|---|
Authors: | Chang, Dae Ryun |
Published in: |
Handbook on brand and experience management. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-007-9. - 2008, p. 82-87
|
Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing |
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