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Global marketing
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Sheth, Jagdish N.
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Parvatiyar, Atul
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Legends in marketing
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Does marketing need reform? : fresh perspectives on the future
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Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Behavioral models for market analysis : foundations for marketing action
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Consumer behavior : contemporary research in action
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Fundamentals of marketing research ; Vol. 6
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Alfred P. Sloan School of Management, Working paper no 161-66
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ECONIS (ZBW)
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
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2017
Persistent link: https://www.econbiz.de/10011634248
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
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4
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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Marketing strategy
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337120
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Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
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Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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Organizational buying behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337123
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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
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2011
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