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Beziehungsmarketing
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Ewing, Michael
50
Caruana, Albert
6
Newton, Fiona J.
6
Cooper, Holly B.
5
Ewing, Michael T.
5
Newton, Joshua D.
5
Pitt, Leyland F.
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Nyadzayo, Munyaradzi W.
4
Stakhovych, Stanislav
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Windisch, Lydia
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Industrial marketing management : the international journal for industrial and high-tech firms
8
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6
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4
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4
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3
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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1
Journal of the Academy of Marketing Science
1
New directions in international advertising research
1
Psychology & marketing
1
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1
Strategic knowledge management in multinational organizations
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of personal selling & sales management : JPSSM
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
OLC EcoSci
64
Other ZBW resources
23
RePEc
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BASE
4
USB Cologne (EcoSocSci)
1
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Practitioner prognostications on the future of online marketing
Valos, Michael J.
;
Ewing, Michael
;
Powell, Irene H.
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10003984957
Saved in:
2
Brand rivalry and community conflict
Ewing, Michael
;
Wagstaff, Peter E.
;
Powell, Irene H.
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009720410
Saved in:
3
Integrated marketing communications measurement and evaluation
Ewing, Michael
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
Saved in:
4
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
5
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
6
Squatting at the digital campfire : researching the open source sorftware community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 631-653
Persistent link: https://www.econbiz.de/10003764980
Saved in:
7
The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro
;
Ewing, Michael
;
Mather, Dineli R.
; …
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
Saved in:
8
Developing a scale to measure the enjoyment of web experiences
Lin, Aleck
;
Gregor, Shirley
;
Ewing, Michael
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 40-57
Persistent link: https://www.econbiz.de/10003795386
Saved in:
9
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
10
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 77-90)
.
2009
Persistent link: https://www.econbiz.de/10003950307
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