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Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.; Hervet, Guillaume; Hildebrand, Diogo - In: International journal of advertising : the review of … 38 (2019) 1, pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
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The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions
Walter, Nadine - 2018
relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …
Persistent link: https://www.econbiz.de/10012911061
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The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
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The Impact of Animated Banner Ads on Online Consumers : A Feature-Level Analysis Using Eye Tracking
Hong, Weiyin; Cheung, Muller Y.M; Thong, James Y.L - 2021
tracking machine. Experiment 1 found that both motion and looming (animation features) are effective in attracting online … Experiment 2, none of the animation features or their interactions had a significant effect when the subjects were performing a … searching task, indicating that task is an important boundary condition when applying attention theories. Experiment 3 …
Persistent link: https://www.econbiz.de/10013225104
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Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation : an eye tracking study
Espigares-Jurado, Francisco; Muñoz-Leiva, Francisco; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132231
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Does a big Duchenne smile really matter on e-commerce websites? : an eye-tracking study in China
Qiuzhen, Wang; Xu, Zhengmin; Cui, Xiling; Wang, Lei; … - In: Electronic commerce research 17 (2017) 4, pp. 609-626
Persistent link: https://www.econbiz.de/10011744339
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Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean; Dens, Nathalie; Soulez, Sébastien - In: Journal of business research : JBR 111 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
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An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546