//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Guilt regulation : the relativ...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
17
Werbewirkung
17
Advertising
13
Werbung
13
Consumer behaviour
10
Konsumentenverhalten
10
Taiwan
6
Cognition
5
Kognition
5
Psychology of advertising
4
Werbepsychologie
4
Brand
3
Emotion
3
Markenartikel
3
USA
3
United States
3
Advertising media
2
Analysis of variance
2
Asia
2
Asien
2
East Asia
2
International marketing
2
Internationales Marketing
2
Ostasien
2
Prospect Theory
2
Prospect theory
2
Varianzanalyse
2
Viral marketing
2
Virales Marketing
2
Werbeträger
2
Advertising message
1
Belief
1
Bespielte Medien
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Caucasus
1
Cause-Related Marketing
1
Cause-related marketing
1
Comparison
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
29
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Language
All
English
30
Author
All
Chang, Chingching
30
Lee, Wei-Na
2
Liu-Thompkins, Yuping
2
Li, Hairong
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
6
Psychology & marketing
4
Journal of advertising
3
International journal of advertising : the review of marketing communications
2
Advertising theory
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
30
Other ZBW resources
1
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
2
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
Saved in:
3
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Saved in:
4
Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
Saved in:
5
Repetition variation strategies for narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
Saved in:
6
Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
Saved in:
7
Narrative advertisements and narrative processing
Chang, Chingching
- In:
Advertising theory
,
(pp. 241-254)
.
2012
Persistent link: https://www.econbiz.de/10009524163
Saved in:
8
Enhancing self-referencing to health messages
Chang, Chingching
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 147-164
Persistent link: https://www.econbiz.de/10009531789
Saved in:
9
The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
Saved in:
10
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->