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Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: The journal of product & brand management 24 (2015) 5, pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
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Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
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Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek; McDonald, Robert E. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
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Sustainability of nonprofit organizations : an empirical investigation
Weerawardena, Jay; McDonald, Robert E.; Sullivan Mort, … - In: Journal of world business : JWB 45 (2010) 4, pp. 346-356
Persistent link: https://www.econbiz.de/10008668294
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Knowledge-based sales management strategy and the grafting metaphor : implications for theory and practice
Madhavaram, Sreedhar; McDonald, Robert E. - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1078-1087
Persistent link: https://www.econbiz.de/10008668708
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From "virtuous" to "pragmatic" pursuit of social mission : a sustainability-based typology of nonprofit organizations and corresponding strategies
McDonald, Robert E.; Weerawardena, Jay; Madhavaram, Sreedhar - In: Management research review 38 (2015) 9, pp. 970-991
Persistent link: https://www.econbiz.de/10011392536
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Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness : the role of marketing strategy in new product performance and shareholder valu...
Hansen, Jared M.; McDonald, Robert E.; Mitchell, Ronald K. - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 300-319
Persistent link: https://www.econbiz.de/10009747847
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An analysis of managers' resource allocation dilemma in a fixed capacity situation
Levin, Michael A.; McDonald, Robert E.; Wilcox, James B. - In: Journal of marketing theory and practice 21 (2013) 3, pp. 331-339
Persistent link: https://www.econbiz.de/10009787439
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Technological innovations in hospitals : what kind of competitive advantage does adoption lead to?
McDonald, Robert E.; Srinivasan, Narasimhan - In: International journal of technology management : IJTM 28 (2004) 1, pp. 103-117
Persistent link: https://www.econbiz.de/10002207372
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The interplay between advertising and society : an historical analysis
McDonald, Robert E.; Laverie, Debra A.; Manis, Kerry T. - In: Journal of macromarketing 41 (2021) 4, pp. 585-609
Persistent link: https://www.econbiz.de/10012794241