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Beyond rhetoric : re-thinking...
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ECONIS (ZBW)
OLC EcoSci
48
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BASE
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1
The evolution of marketing in small firms
Carson, David
-
2008
Persistent link: https://www.econbiz.de/10003729807
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2
Interface research : a commentary on a commentary ; ten years on
Carson, David
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10008798476
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3
Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David
- In:
European journal of marketing : EJM
24
(
1990
)
11
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
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4
Innovative methodologies in enterprise research
Hine, Damian
(
ed.
);
Carson, David
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003325400
Saved in:
5
Teaching and research in small business enterprise marketing : a critique and some alternatives
Gilmore, Audrey
;
Carson, David
- In:
Innovative methodologies in enterprise research
,
(pp. 7-18)
.
2007
Persistent link: https://www.econbiz.de/10003444311
Saved in:
6
Qualitative methodologies for enterprise research
Gilmore, Audrey
;
Carson, David
- In:
Innovative methodologies in enterprise research
,
(pp. 33-53)
.
2007
Persistent link: https://www.econbiz.de/10003444507
Saved in:
7
Understanding small business enterprise networking : a qualitative case approach
Rocks, Steve
;
Carson, David
;
Gilmore, Audrey
- In:
Innovative methodologies in enterprise research
,
(pp. 214-231)
.
2007
Persistent link: https://www.econbiz.de/10003444934
Saved in:
8
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
9
Sustainable tourism marketing at a World Heritage site
Gilmore, Audrey
;
Carson, David
;
Ascenção, Mário
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10003494084
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10
Sustainable marketing - the case of Northern Cyprus
Gilmore, Audrey
;
Carson, David
;
Fawcett, Lyn
; …
- In:
The marketing review
7
(
2007
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10003501536
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