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Store experience and co-creation : the case of temporary shop

Russo Spena, Tiziana; Caridà, Angela; Colurcio, Maria; … - In: International journal of retail & distribution management 40 (2012) 1, pp. 21-40

Persistent link: https://www.econbiz.de/10009506358

Business model design and value co-creation : looking for a new pattern

Caridà, Angela; Melia, Monia; Colurcio, Maria - In: Innovating in practice : perspectives and experiences, (pp. 339-361). 2017

Persistent link: https://www.econbiz.de/10011570086

Digital platform for social innovation : Insights from volunteering

Caridà, Angela; Colurcio, Maria; Melia, Monia - In: Creativity and innovation management 31 (2022) 4, pp. 755-771

Persistent link: https://www.econbiz.de/10013473248

Conceptualizing resource integration to advance service innovation

Colurcio, Maria; Caridà, Angela; Edvardsson, Bo - In: Innovating in practice : perspectives and experiences, (pp. 237-259). 2017

Persistent link: https://www.econbiz.de/10011569973

Conceptualizing resource integration as an embedded process : matching, resourcing and valuing

Caridà, Angela; Edvardsson, Bo; Colurcio, Maria - In: Marketing theory 19 (2019) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10012001473

Viral Marketing Communication : Just Sales or More?

Caridà, Angela; Colurcio, Maria - 2014

The aim of the study is to contribute to the theoretical debate on the Viral Marketing Communication (VMC). It investigates the effects a VMC campaign produces on performance of brand and company. This work is based on a qualitative research method: netnography (Kozinets, 2010) and case study...

Persistent link: https://www.econbiz.de/10014156364

Rethinking and improving the health care service through interactive web technologies

Caridá, Angela; Colurcio, Maria; Melia, Monia - In: Managing consumer services : factory or theater?, (pp. 191-210). 2014

Persistent link: https://www.econbiz.de/10010478139

Framing the new social-service innovation mindset

Russo Spena, Tiziana; Colurcio, Maria; Melia, Monia - In: Innovating in practice : perspectives and experiences, (pp. 205-235). 2017

Persistent link: https://www.econbiz.de/10011569971

Two Birds with one stone : the quest for addressing both business goals and social needs with innovation

Candi, Marina; Melia, Monia; Colurcio, Maria - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1019-1033

Persistent link: https://www.econbiz.de/10012145431

Harmont & Blaine : a successful dachshund to build the values and brand identity

Coluricio, Maria; Melia, Monia; Colurcio, Maria - In: Fashion branding and communication : core strategies of …, (pp. 41-72). 2017

Persistent link: https://www.econbiz.de/10014547469