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1
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
2
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
3
Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler
Produktgestaltung
am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
-
2017
Persistent link: https://www.econbiz.de/10013435865
Saved in:
4
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Chattopadhyay, Amitava
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
5
Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes
;
Leung, Benson Tsz Kin
-
2022
Persistent link: https://www.econbiz.de/10013179721
Saved in:
6
The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.
;
Hulland, John
;
Sevilla, Julio
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
Saved in:
7
Produktwahrnehmung und stilistischer Wandel
Jaspersen, Thomas
-
1985
Persistent link: https://www.econbiz.de/10000080127
Saved in:
8
Ease of reading of mandatory information on Canadian food product labels
Mackey, Mary Alton
;
Metz, Marilyn
- In:
International journal of consumer studies
33
(
2009
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10003865111
Saved in:
9
The effect of package shape on apparent volume : an exploratory study with implications for package design
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10003867492
Saved in:
10
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
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