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Utilizing the concept of convenience as a business opportunity in emerging markets
Sundström, Malin; Radon, Anita - In: Organizations and markets in emerging economies 6 (2015) 2, pp. 7-21
Persistent link: https://www.econbiz.de/10011433322
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Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
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E-retail adoption in emerging markets : applicability of an integrated trust and technology acceptance model
Kumar, Amresh; Sikdar, Pallab; Alam, Md. Moddassir - In: International journal of e-business research : an … 12 (2016) 3, pp. 44-67
Persistent link: https://www.econbiz.de/10011537844
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CP ALL and the case of value web creation
Michael, Bryane; Hartwell, Christopher A.; Korovkin, … - 2015
The two-dimensional value chain model has served business theorists for decades. Yet, we know that integrated companies in emerging markets combine many dimensions of service and product to generate customer value. What does CP All teach us about the new "value web" concept? Using a simple...
Persistent link: https://www.econbiz.de/10010510031
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e-Commerce : an analysis of the factors that antecede purchase intentions in an emerging market
Mainardes, Emerson Wagner; Almeida, Claudio Marcio de; … - In: Journal of international consumer marketing 31 (2019) 5, pp. 447-468
Persistent link: https://www.econbiz.de/10012200793
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Building loyalty in e-commerce : does consumer income matter?
Ferreira, Viviane Moura Rocha; Parente, Juracy; … - In: International journal of business and systems research … 14 (2020) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10012168745
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E-payment in emerging markets
Rau, Amrish - In: Journal of payments strategy & systems 7 (2013/14) 4, pp. 337-343
Persistent link: https://www.econbiz.de/10010256301
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The differential impact of e-service quality's dimensions on trust and loyalty of retail bank customers in an emerging market
Shaikh, Ateeque; Banerjee, Shubhomoy; Singh, Baljeet - In: Services marketing quarterly 44 (2023) 2/3, pp. 121-141
Persistent link: https://www.econbiz.de/10014320365
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A path to empower consumers' lookout : analysing the role of digital strategies on consumers' intention to buy from the perspective of TBP
Waheed, Abdul; Ahmad, Wasim; Syed, Nida; Farooq, Umar; … - In: International journal of electronic customer … 13 (2022) 4, pp. 342-356
Persistent link: https://www.econbiz.de/10014309488
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How investors value industrial policies for e-business firms in emerging markets
Peng, Zou; Xiang, Ruiqin; Yijun, Li - In: Journal of electronic commerce research : JECR 15 (2014) 2, pp. 104-118
Persistent link: https://www.econbiz.de/10010378748