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An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1505-1515
Persistent link: https://www.econbiz.de/10009757055
Saved in:
2
How the refugee crisis impacts the decision structure of tourists : a cross-country scenario study
Zenker, Sebastian
;
Wallpach, Sylvia von
;
Braun, Erik
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 197-212
Persistent link: https://www.econbiz.de/10011987901
Saved in:
3
Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
Saved in:
4
Was kann Papa von Hannah und Samuel abschauen? : oder: was erfolgreiche Unternehmer von Kindern lernen können
Vallaster, Christine
- In:
Entrepreneurial Management : Festschrift zum 60. …
,
(pp. 129-144)
.
2010
Persistent link: https://www.econbiz.de/10008667081
Saved in:
5
Markenbildung nach innen und Personalauswahl : der Versuch einer strukturationstheoretischen Integration
Vallaster, Christine
- In:
Immaterielle Vermögenswerte : Handbuch der intangible …
,
(pp. 515-527)
.
2005
Persistent link: https://www.econbiz.de/10003210746
Saved in:
6
Strategic decision making by multicultural groups
Vallaster, Christine
-
2005
Persistent link: https://www.econbiz.de/10002581601
Saved in:
7
Action research for studying internal branding
Vallaster, Christine
- In:
Applying qualitative methods to marketing management …
,
(pp. 194-205)
.
2004
Persistent link: https://www.econbiz.de/10001923181
Saved in:
8
Managing a company crisis through strategic corporate social responsibility : a practice-based analysis
Vallaster, Christine
- In:
Corporate social responsibility and environmental management
24
(
2017
)
6
,
pp. 509-523
Persistent link: https://www.econbiz.de/10011890678
Saved in:
9
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
10
Creating emotions via B2C websites
Jones, Marilyn Y.
;
Spence, Mark T.
;
Vallaster, Christine
- In:
Business horizons
51
(
2008
)
5
,
pp. 419-428
Persistent link: https://www.econbiz.de/10003766725
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