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Is stakeholder orientation relevant for European firms?
Patel, Vijay K.; Manley, Scott C.; Hair, Joseph F.; … - In: European management journal 34 (2016) 6, pp. 650-660
Persistent link: https://www.econbiz.de/10011625081
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Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.; Runyan, Rodney C.; Gonzalez-Padron, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
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Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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Where the eyes go, the body follows? : understanding the impact of strategic orientation on corporate social performance
Brower, Jacob; Rowe, Katie - In: Journal of business research : JBR 79 (2017), pp. 134-142
Persistent link: https://www.econbiz.de/10011745198
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Market-oriented destination marketing : an operationalization
Line, Nathaniel D.; Wang, Youcheng - In: Journal of travel research : a quarterly publication of … 56 (2017) 1, pp. 122-135
Persistent link: https://www.econbiz.de/10011636794
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Influence of market orientation and stakeholder management on the performance of Croatian cities
Širola, Davor; Mihanović, Zoran - In: Management : journal of contemporary management issues 25 (2020) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10012422954
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A synthesis model of sustainable market orientation : conceptualization, measurement, and influence on academic accreditation ; a case study of Egyptian-accredited faculties
Abou-Warda, Sherein H. - In: Journal of marketing for higher education 24 (2014) 2, pp. 196-221
Persistent link: https://www.econbiz.de/10010442305
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Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.; Gutiérrez-Taño, … - In: Journal of marketing for higher education 34 (2024) 1, pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
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Strategic imperatives for new product success : an internal stakeholder perspective
Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14
Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...
Persistent link: https://www.econbiz.de/10014507115