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Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
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Who pays high price for loyalty? : the role of self-consciousness
Long-Tolbert, Sylvia J.
;
Kohli, Chiranjeev S.
;
Suri, …
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 369-378
Persistent link: https://www.econbiz.de/10009625048
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3
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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4
To quiz or not to quiz? : student attitudes and beliefs towards multiple quizzes in a marketing course
Forman, Howard
;
Thomas, Sunil
- In:
Journal of the Academy of Business Education : JABE
11
(
2010
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003980910
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5
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
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6
What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
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7
A study of the antecedents of slogan liking
Dass, Mayukh
;
Kohli, Chiranjeev
;
Kumar, Piyush
;
Thomas, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2504-2511
Persistent link: https://www.econbiz.de/10010483042
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8
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
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9
Online video modules for improvement in student learning
Lancellotti, Matthew
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of education for business
91
(
2016
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10011498058
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10
Industrial marketing - a value oriented perspective
Wilson, David T.
;
Thomas, Sunil
- In:
Handbuch Industriegütermarketing : Strategien - …
,
(pp. 203-212)
.
2004
Persistent link: https://www.econbiz.de/10002471452
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