Narrow search
Showing 1 - 10 of 51
Cover Image
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Cover Image
eHealth services and SDG3 : increasing the capacity of care
Wyllie, Jessica; Carlson, Jamie; Heinsch, Milena; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10013256366
Cover Image
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie; Wyllie, Jessica; Rahman, Mohammad M.; … - In: Journal of retailing and consumer services 50 (2019), pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Cover Image
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica; Carlson, Jamie - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Cover Image
Advancing food well-being in poverty through intersectionality
Ashik, Farhan; Voola, Archana; Voola, Ranjit; Carlson, Jamie - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 278-287
Persistent link: https://www.econbiz.de/10013435319
Cover Image
Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
Cover Image
A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions
Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1251-1267
Persistent link: https://www.econbiz.de/10011627499
Cover Image
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie; Rahman, Mohammad Mafizur; Rosenberger, … - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Cover Image
Social media discussion forums, home country and immigrant consumer acculturation : the case of Iranian immigrants in Australia
Sepehr, Sorush; Carlson, Jamie; Rosenberger, Philip J., III. - In: Journal of consumer marketing 40 (2023) 1, pp. 136-149
Persistent link: https://www.econbiz.de/10013536019
Cover Image
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette; Carlson, Jamie; Rahman, Syed Mahmudur; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598