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Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S. - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip; Sreejesh, S.; Bhatia, Sandhya - In: Industrial marketing management : the international … 82 (2019), pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
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Effect of information content and form on customers' attitude and transaction intention in mobile banking : moderating role of perceived privacy concern
Sreejesh, S.; Anusree, M. R.; Mitra, Amarnath - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1092-1113
Persistent link: https://www.econbiz.de/10011618734
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Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.; Sarkar, Abhigyan; Roy, Subhadip - In: The journal of product & brand management 25 (2016) 5, pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
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The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika; Sreejesh, S. - In: International journal of internet marketing and … 10 (2016) 3, pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
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Can healthcare servicescape affect customer's attitude? : a study of the mediating role of image congruence and moderating role of customer's prior experience
Sreejesh, S.; Sahoo, Debjani; Mitra, Amarnath - In: Asia-Pacific journal of business administration 8 (2016) 2, pp. 106-126
Persistent link: https://www.econbiz.de/10011552884
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Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.; Sarkar, Abhigyan; Pradhan, Sudeepta - In: Management research review 39 (2016) 8, pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
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A new consumer brand relationships framework
Sreejesh, S.; Roy, Subhadip - In: Consumer brand relationships : meaning, measuring, managing, (pp. 165-197). 2015
Persistent link: https://www.econbiz.de/10011279717