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22,018
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7,065
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100
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97
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96
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95
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91
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89
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87
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86
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83
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81
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81
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80
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79
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76
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76
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73
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72
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72
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71
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71
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71
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67
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67
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66
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65
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Svensson, Göran
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NBER working paper series
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587
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Finance research letters
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307
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300
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290
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274
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257
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ECONIS (ZBW)
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9,343
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Other ZBW resources
2,150
EconStor
2,145
BASE
424
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293
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Showing
1
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date (oldest first)
1
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
2
The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.
;
Waiguny, Martin K. J.
;
Abfalter, Dagmar
- In:
International journal of entrepreneurial venturing
7
(
2015
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B
SME
context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
The integrated use of social media, digital, and traditional
communication
tools in the B2B sales process of international SMEs
Fraccastoro, Sara
;
Gabrielsson, Mika
;
Pullins, Ellen
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012595815
Saved in:
5
B2B
SME
management of antecedents to the application of social media
Brink, Tove
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
Saved in:
6
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an
SME
perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
7
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
8
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
9
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
10
Kommunikation
kleiner und mittlerer Unternehmen
Meyer, Jörn-Axel
(
ed.
)
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009767550
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