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Consumer behaviour
14
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14
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11
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11
Beziehungsmarketing
9
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Ahuja, Vandana
34
Alavi, Shirin
10
Medury, Yajulu
6
Jain, Neha
4
Chadha, Priyanka
3
Gera, Rajat
3
Medury, Y.
3
Dixit, Jasmine S.
2
Pande, Neerja
2
Sharma, Ashok
2
Sharma, Radhika
2
Agarwal, Neetima
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Bansal, Sanjeev
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Bhat, Swati Kaul
1
Jain, Vinamra
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Khan, Mohammed Naved
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Ranjan, Jayanthi
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Rathore, Shubhangini
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Singhal, Virtika
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Sinha, Nidhi
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Wahi, Ashok Kumar
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International journal of electronic business : IJEB
4
International journal of management practice : IJMP
3
International journal of information technology and management : IJITM
2
International journal of logistics economics and globalisation
2
Journal of internet commerce
2
Journal of targeting, measurement and analysis for marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Cultural and technological influences on global business
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
International journal of Indian culture and business management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of green economics : IJGE
1
International journal of internet marketing and advertising : IJIMA
1
International journal of networking and virtual organisations : IJNVO
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Metamorphosis : a journal of management research
1
Organizations and social networking : utilizing social media to engage consumers
1
Oxford higher education
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
The IUP journal of marketing management : IJMM
1
Tourism and hospitality research : THR
1
Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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1
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The new age e-enterprise : Internet-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
Saved in:
2
A comparative analysis of functionalities of Salesford.com,mySAP.com, and SiebelCRM
Ahuja, Vandana
- In:
Cultural and technological influences on global business
,
(pp. 529-539)
.
2013
Persistent link: https://www.econbiz.de/10009757771
Saved in:
3
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
4
Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10009550816
Saved in:
5
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
Saved in:
6
Digital marketing
Ahuja, Vandana
-
2015
Persistent link: https://www.econbiz.de/10011392336
Saved in:
7
Segmenting online consumers using K-means cluster analysis
Jain, Neha
;
Ahuja, Vandana
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
Saved in:
8
Special issue: social media and e-marketing
Ranjan, Jayanthi
(
ed.
);
Ahuja, Vandana
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011472344
Saved in:
9
Digital marketing optimization
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 162-170)
.
2015
Persistent link: https://www.econbiz.de/10010509139
Saved in:
10
CRM in a Web 2.0 world : using corporate blogs for campaign management
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10009268809
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