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Consumer behaviour
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Torres, Ivonne M.
38
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25
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16
Niculescu, Mihai
16
Madadi, Rozbeh
15
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Journal of consumer marketing
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Journal of internet commerce
5
Journal of current issues and research in advertising : JCIRA
4
Journal of international consumer marketing
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Services marketing quarterly
4
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
Internet commerce in Jordanian firms
Al-Shaikh, Mustafa
;
Torres, Ivonne M.
;
Zúñiga, Miguel A.
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10008653791
Saved in:
2
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
3
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Saved in:
4
A tale of two theories: sympathy or competition?
Torres, Ivonne M.
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10003428815
Saved in:
5
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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6
Social meaning in supermarkets as a direct route to improve parents' fruit and vegetable purchases
Payne, Collin R.
;
Niculescu, Mihai
- In:
Agricultural and resource economics review : ARER
41
(
2012
)
1
,
pp. 124-137
Persistent link: https://www.econbiz.de/10009667127
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7
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
8
Consumer consumption intentions of smaller packaged snack variants
Payne, Collin R.
;
Niculescu, Mihai
;
Barney, Chet E.
- In:
International journal of consumer studies
38
(
2014
)
3
,
pp. 238-242
Persistent link: https://www.econbiz.de/10010381476
Saved in:
9
Consumer response to interruption features and need for cognitive closure
Niculescu, Mihai
;
Payne, Collin R.
;
Luna-Nevarez, …
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 60-72
Persistent link: https://www.econbiz.de/10010255530
Saved in:
10
A method for evaluating and selecting field experiment locations
Trafimow, David
;
Leonhardt, James M.
;
Niculescu, Mihai
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011537259
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