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Social media marketing and advertising
Dwivedi, Yogesh Kumar; Kapoor, Kawaljeet Kaur; Chen, Hsin - In: The marketing review 15 (2015) 3, pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
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Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions
Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422
(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the …
Persistent link: https://www.econbiz.de/10014281847
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Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform
Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107
Persistent link: https://www.econbiz.de/10012253369
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Facebook : examining the information presented and its impact on stakeholders
Haigh, Michel M.; Brubaker, Pamela K.; Whiteside, Erin - In: Corporate communications : an international journal 18 (2013) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10009711783
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Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
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Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.; Bright, Laura F.; Wilcox, Gary B. - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
Marketing Communications practice: Evidence from rural and community banks -- 7. Exploring Drivers of Performance in Advertising … Global Health Pandemic -- 9. Aesthetics Response to Point-of- Purchase Advertising and Purchase Inten-tions of Groceries … aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual …
Persistent link: https://www.econbiz.de/10012814697