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1
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
2
Battling for consumer memory : assessing brand exclusiveness and brand dominance from citation-list
Chandon, Jean-Louis
;
Laurent, Gilles
;
Lambert-Pandraud, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 468-481
Persistent link: https://www.econbiz.de/10013197921
Saved in:
3
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 163-181)
.
2021
Persistent link: https://www.econbiz.de/10012298599
Saved in:
4
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
5
The superfluous postulate of human rationality
Mullet, Etienne
- In:
Rivista internazionale di scienze sociali
120
(
2012
)
3
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010200249
Saved in:
6
EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
Saved in:
7
Susan Douglas : the "founding mother" of the European Marketing Academy
Laurent, Gilles
- In:
International marketing review
32
(
2015
)
2
,
pp. 116-117
Persistent link: https://www.econbiz.de/10011296988
Saved in:
8
Age and factors influencing consumer behaviour
Hervé, Catherine
;
Mullet, Etienne
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 302-308
Persistent link: https://www.econbiz.de/10003850074
Saved in:
9
Perceived legitimacy of executives bonuses in time of global crisis : a mapping of Portuguese people's views
Neto, Joana Margarida Sequeira
;
Mullet, Etienne
- In:
Journal of business ethics : JOBE
133
(
2016
)
3
,
pp. 421-429
Persistent link: https://www.econbiz.de/10011450812
Saved in:
10
An examination of the proportional difference model to describe and predict health decisions
González-Vallejo, Claudia
;
Harman, Jason L.
;
Mullet, …
- In:
Organizational behavior and human decision processes : …
118
(
2012
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10009544333
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