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Who is the attached endorser?...
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Werbewirkung
7,848
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7,769
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5,223
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Gierl, Heribert
58
Pelsmacker, Patrick de
58
Keefer, Philip
47
Svensson, Lars E. O.
44
Esch, Franz-Rudolf
37
Bauer, Hans H.
33
Dens, Nathalie
32
Eisend, Martin
32
Levine, Paul
29
Diehl, Sandra
28
Bordo, Michael D.
27
Septianto, Felix
27
Mendonça, Helder Ferreira de
25
Huber, Frank
24
Montes, Gabriel Caldas
24
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Cukierman, Alex
21
Haan, Jakob de
21
Ilicic, Jasmina
21
Stafford, Marla Royne
21
Bellman, Steven
20
Eijffinger, Sylvester C. W.
20
Masson, Paul R.
20
Pauwels, Koen
20
Yoon, Hye Jin
20
Hudders, Liselot
19
Rosengren, Sara
19
Velasco, Andrés
19
Chang, Chingching
18
Dahlén, Micael
18
MacDonald, Ronald
18
Yoon, Sukki
18
Mueller, Barbara
17
Phau, Ian
17
Roy, Subhadip
17
Calvo, Guillermo
16
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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OECD
7
European University Institute / Department of Economics
6
Internationaler Währungsfonds / Research Department
6
Fachhochschule Reutlingen / European School of Business
5
International Monetary Fund
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
4
Federal Reserve System / Board of Governors
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Herbert von Halem Verlag
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IGI Global
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Internationaler Währungsfonds / European Department <1>
4
Shaker Verlag
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
IP Deutschland GmbH <Köln>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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University of Warwick / Department of Economics
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William Davidson Institute <Ann Arbor, Mich.>
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Andrew Young School of Policy Studies / International Studies Program
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Banque de France
2
Birkbeck College / Department of Economics
2
Books on Demand GmbH <Norderstedt>
2
Brookings Institution
2
Brown University / Department of Economics
2
Chambre de commerce et d'industrie de Paris
2
European Advertising Academy
2
Europäische Zentralbank
2
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
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Journal of advertising research
282
Journal of business research : JBR
257
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
215
International journal of advertising : the review of marketing communications
203
Journal of marketing communications
203
Psychology & marketing
151
Journal of promotion management : JPM
121
Journal of retailing and consumer services
115
NBER working paper series
111
Journal of promotion management : innovations in planning and applied research
99
Working paper / National Bureau of Economic Research, Inc.
98
NBER Working Paper
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
International journal of internet marketing and advertising : IJIMA
76
European journal of marketing : EJM
74
Discussion paper / Centre for Economic Policy Research
69
Marketing letters : a journal of research in marketing
68
SpringerLink / Bücher
68
Journal of marketing research : JMR
67
Journal of business ethics : JOBE
66
Journal of current issues and research in advertising : JCIRA
61
International journal of hospitality management
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Health marketing quarterly
54
Marketing : ZFP ; journal of research and management
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
IMF working papers
52
Tourism management : research, policies, practice
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
The journal of product & brand management
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
46
IMF working paper
44
Marketing intelligence & planning
44
The journal of brand management : an international journal
44
Young consumers : insight and ideas for responsible marketers
43
Journal of current issues and research in advertising
41
Asia Pacific journal of marketing and logistics
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of marketing management : MM
39
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Source
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ECONIS (ZBW)
RePEc
570
EconStor
258
USB Cologne (EcoSocSci)
160
Other ZBW resources
76
USB Cologne (business full texts)
12
BASE
7
OLC EcoSci
6
ArchiDok
2
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Showing
1
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13,588
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date (newest first)
date (oldest first)
1
Impact of source
credibility
attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
Chaddha, Priyanka
;
Agarwal, Bhawna
- In:
Asian African journal of economics and econometrics
19
(
2019
)
2
,
pp. 217-229
Persistent link: https://www.econbiz.de/10012427533
Saved in:
2
Effects of self-congruity and source
credibility
on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
3
Forty-five years of celebrity
credibility
and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
4
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
5
Consumers' attitude of endorser
credibility
, brand and intention with respect to celebrity endorsement of the airline sector
Wang, Stephen W.
;
Kao, Grace Hsiu-Ying
;
Ngamsiriudom, Waros
- In:
Journal of air transport management
60
(
2017
),
pp. 10-17
Persistent link: https://www.econbiz.de/10011695337
Saved in:
6
A study on exploring the factors influencing celebrity endorsement
credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
7
The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms : a parasocial interaction perspective
Ding, Yue
;
Qiu, Lingyun
- In:
Nankai business review international
8
(
2017
)
2
,
pp. 158-173
Persistent link: https://www.econbiz.de/10011737569
Saved in:
8
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
9
Celebrity vs. influencer endorsements in advertising : the role of identification,
credibility
, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
10
An integrated model of congruence and
credibility
in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
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