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Journal of business research : JBR
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Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
2
Telling the tale : applying a strategic brand storytelling process for STP planning
McDougal, Elizabeth Randon
;
Syrdal, Holly A.
;
Gravois, …
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1296-1316
Persistent link: https://www.econbiz.de/10014553082
Saved in:
3
The pedagogy of vulnerability and marketing education : cultivating self-expansion in a time of separation
Syrdal, Holly A.
;
Vander Schee, Brian A.
;
VanMeter, …
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10014246071
Saved in:
4
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
5
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
6
Toward a better understanding of volunteering for nonprofit organizations : explaining volunteers' pro-social attitudes
Briggs, Elten
;
Peterson, Mark
;
Gregory, Gary
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003955673
Saved in:
7
Service performance-loyalty intentions link in a business-to-business context : the role of relational exchange outcomes and customer characteristics
Briggs, Elten
;
Grisaffe, Douglas
- In:
Journal of service research : JSR
13
(
2010
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003959015
Saved in:
8
Services' influence on minority portrayals in magazine advertising
Briggs, Elten
;
Landry, Timothy D.
;
Torres, Ivonne M.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 209-218
Persistent link: https://www.econbiz.de/10003990926
Saved in:
9
Patronage in continually delivered business service contexts
Briggs, Elten
;
Landry, Timothy D.
;
Daugherty, Patricia J.
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1144-1151
Persistent link: https://www.econbiz.de/10003560645
Saved in:
10
Investigating the influence of velocity performance on satisfaction with third party logistics service
Briggs, Elten
;
Landry, Timothy D.
;
Daugherty, Patricia J.
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 640-649
Persistent link: https://www.econbiz.de/10003983996
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