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Consumer behaviour
109
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Beziehungsmarketing
41
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Customer satisfaction
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Mattila, Anna S.
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Wu, Luorong
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Liu, Qing
10
Pinto, Diego Costa
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Shuqair, Saleh
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International journal of hospitality management
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of business research : JBR
11
The journal of services marketing
10
International journal of contemporary hospitality management
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The Cornell School of hotel administration handbook of applied hospitality strategy
2
Tourism economics : the business and finance of tourism and recreation
2
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Breaking new ground in theory and practice
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
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Decision analytics journal
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Design science in tourism : foundations of destination management
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Electronic markets : the international journal on networked business
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European journal of marketing
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Handbook of hospitality marketing management
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Handbook of pricing research in marketing
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Information technology and management
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International journal of accounting information systems
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International journal of enterprise information systems : IJEIS ; an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Other ZBW resources
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1
Diners' responses to talent vs. effort of restaurant employees
Hwang, Yoo Hee
;
Shin, Joongwon
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012585668
Saved in:
2
Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Saved in:
3
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
4
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
5
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
6
Feeling left out and losing control : the interactive effect of social exclusion and gender on brand attitude
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
77
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10011988558
Saved in:
7
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
Saved in:
8
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
9
Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood
Hwang, Yoo Hee
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012435909
Saved in:
10
The role of dialecticism and reviewer expertise in consumer responses to mixed reviews
Hwang, Yoo Hee
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
International journal of hospitality management
69
(
2018
),
pp. 49-55
Persistent link: https://www.econbiz.de/10011821819
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