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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management

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Charting research on international luxury marketing : where are we now and where should we go next?

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The determinants of personal luxury purchase intentions in a recessionary environment

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Consumer Brand Relationships

Guzman, Francisco - 2021

Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is...