The determinants and measurement of a country brand : the country brand strength index
Year of publication: |
2010
|
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Authors: | Fetscherin, Marc |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 4, p. 466-479
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Messung | Measurement | Index | Index number | Vergleich | Comparison | Anholt GfK Roper nation brand index (NBI) |
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