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Buffering and amplifying effects of relationship commitment in business-to-business relationships
Ganesan, Shankar
;
Brown, Steven P.
;
Mariadoss, Babu John
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 361-373
Persistent link: https://www.econbiz.de/10003965486
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2
Learning in coopetitive relationships
Ho, Hillbun
;
Ganesan, Shankar
- In:
Handbook of business-to-business marketing
,
(pp. 368-385)
.
2012
Persistent link: https://www.econbiz.de/10009500141
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3
Does friendship help in personal selling? : the contingent effect of outcome favorability
Ho, Hillbun
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10009504547
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4
The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun
;
Ganesan, Shankar
;
Oppewal, Harmen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
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5
Performance implications of marketing exploitation and exploration : moderating role of supplier collaboration
Ho, Hillbun
;
Lu, Ruichang
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010517115
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6
Does knowledge base compatibility help or hurt knowledge sharing between suppliers in coopetition? : the role of customer participation
Ho, Hillbun
;
Ganesan, Shankar
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 91-107
Persistent link: https://www.econbiz.de/10010203356
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7
Does ambidexterity in marketing pay off? : the role of absorptive capacity
Ho, Hillbun
;
Osiyevskyy, Oleksiy
;
Agarwal, James
;
Reza, …
- In:
Journal of business research : JBR
110
(
2020
),
pp. 65-79
Persistent link: https://www.econbiz.de/10012237823
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8
Who pays you to be green? : how customers' environmental practices affect the sales benefits of suppliers' environmental practices
Chen, Chien-ming
;
Ho, Hillbun
- In:
Journal of operations management
65
(
2019
)
4
,
pp. 333-352
Persistent link: https://www.econbiz.de/10012041387
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9
Experience effect in the impact of free trial promotions
Reza, Sadat
;
Ho, Hillbun
;
Ling, Richard Seyler
;
Shi, Hongyan
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1648-1669
Persistent link: https://www.econbiz.de/10012506018
Saved in:
10
A sequence analysis approach to segmenting credit card customers
Ho, Hillbun
;
Tien, Keng-Ming Terence
;
Wu, Anne
;
Singh, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
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