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Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye; Dondio, Pierpaolo - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study
Grudzewski, Filip; Awdziej, Marcin; Mazurek, Grzegorz; … - In: Economics and business review 4 (2018) 3, pp. 36-50
Persistent link: https://www.econbiz.de/10011918902
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Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava; Gavurova, Beata; Bacik, Radovan; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
Configurators -- 10: Racial Similarity Effects in Advertising. A Deep Dive in Mass Customization Industries -- 11: Case Study …
Persistent link: https://www.econbiz.de/10014318553
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Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki; Hosoda, Takamichi - In: The marketing review 15 (2015) 3, pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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Technologization of marketing communication : new trends
Dejnaka, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 59-68
Persistent link: https://www.econbiz.de/10011983729
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Fantasy millionaires : identifying at-risk consumers based on motivation
Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10011996197