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Managing design for innovative new products and services

Nakata, Cheryl; Bahadir, S. Cem - In: The journal of business strategy 43 (2022) 5, pp. 275-282

Persistent link: https://www.econbiz.de/10013392355

A meta-analysis of the determinants of organic sales growth

Bahadir, S. Cem; Bharadwaj, Sundar; Parzen, Michael - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 263-275

Persistent link: https://www.econbiz.de/10003906390

Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics

Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of international business studies : JIBS ; an … 46 (2015) 5, pp. 596-619

Persistent link: https://www.econbiz.de/10011304195

Marketing an IPO issuer in early stages of the IPO process

Bahadir, S. Cem; DeKinder, Jade S.; Kohli, Ajay Kumar - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 14-31

Persistent link: https://www.econbiz.de/10010489574

Marketing Mix and Brand Sales in Global Markets : Examining the Contingent Role of Country-Market Characteristics

Bahadir, S. Cem - 2014

Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market characteristics that distinguish between developed and emerging...

Persistent link: https://www.econbiz.de/10013040392

Despite efficiencies, mergers and acquisitions reduce firm value by hurting customer satisfaction

Umashankar, Nita; Bahadir, S. Cem; Bharadwaj, Sundar - In: Journal of marketing 86 (2022) 2, pp. 66-86

Persistent link: https://www.econbiz.de/10013258787

Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?

Kalaignanam, Kartik; Bahadir, S. Cem - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 456-472

Persistent link: https://www.econbiz.de/10009776506

Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?

Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of marketing 72 (2008) 6, pp. 49-64

Persistent link: https://www.econbiz.de/10003782418

Financial development and country-level advertising spending : the moderating role of economic development and national culture

Bahadir, Berrak; Bahadir, S. Cem - In: Journal of international marketing 28 (2020) 3, pp. 3-20

Persistent link: https://www.econbiz.de/10012308715

New product introductions for low-income consumers in emerging markets

Arunachalam, S.; Bahadir, S. Cem; Bharadwaj, Sundar G.; … - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 914-940

Persistent link: https://www.econbiz.de/10012301286