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Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
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2
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
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3
An unintended consequence of exaggerated maximum-discount tensile price claims
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 700-709
Persistent link: https://www.econbiz.de/10011616266
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4
Global retailers and logalization : "thinking locally and acting globally"
Kim, Pielah
;
Lee, Jung Eun
;
Stoel, Leslie
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011853913
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5
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
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6
What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou
;
Lee, Jung Eun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
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7
The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Lee, Jung Eun
;
Shin, Eonyou
- In:
Journal of business research : JBR
120
(
2020
),
pp. 407-417
Persistent link: https://www.econbiz.de/10012417147
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8
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Lee, Jung Eun
;
Watkins, Brandi
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5753-5760
Persistent link: https://www.econbiz.de/10011597491
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9
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
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10
Promoting customer-retailer relationship building: influence of customer trustworthiness of customer loyalty programme marketing
Ha, Sejin
;
Stoel, Leslie
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003774610
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