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The web of influencers : a marketing-audience classification of (potential) social media influencers

Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342

Persistent link: https://www.econbiz.de/10012695280

How to capture the heart? : reviewing 20 years of emotion measurement in advertising

Poels, Karolien (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003633692

Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior

Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040

Persistent link: https://www.econbiz.de/10003766338

Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism

Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 63-74

Persistent link: https://www.econbiz.de/10003808081

"Evolutionary store atmospherics" : designing with evolution in mind

Joye, Yannick; Poels, Karolien; Willems, Kim - In: Evolutionary psychology in the business sciences, (pp. 289-317). 2011

Persistent link: https://www.econbiz.de/10009314463

How product representation shapes virtual experiences and re-patronage intentions : the role of mental imagery processing and experiential value

Overmars, Suzanne; Poels, Karolien - In: The international review of retail, distribution and … 25 (2015) 3, pp. 236-259

Persistent link: https://www.econbiz.de/10011376915

Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising

Herrewijn, Laura; Poels, Karolien - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 17-44

Persistent link: https://www.econbiz.de/10009722525

The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness

Herrewijn, Laura; Poels, Karolien - In: Advertising in new formats and media : current research …, (pp. 307-333). 2016

Persistent link: https://www.econbiz.de/10011473443

Changing roles, changing preferences? : The dual impact of gender identity on preferences for sex specific advertising stimuli

Poels, Karolien (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002914085

Changing Roles, Changing Preferences? The Dual Impact of Gender Identity on Preferences for Sex Specific Advertising Stimuli

Poels, Karolien - 2005

This paper investigates whether gender identity, or the extent to which an individual identifies with socially constructed sex roles, moderates the influence of sex on typically male and female ad preferences. We distinguish primary from secondary ad stimuli. Universally, men prefer young women...

Persistent link: https://www.econbiz.de/10012735829