//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Immediate or delayed! : whethe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
26
Konsumentenverhalten
26
India
11
Indien
11
Advertising effects
8
Dienstleistungsqualität
8
Service quality
8
Werbewirkung
8
Emotion
7
Customer satisfaction
5
Kundenzufriedenheit
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Sales promotion
4
Verkaufsförderung
4
Werbung
4
Bibliometrics
3
Bibliometrie
3
Brand image
3
Comparative advertising
3
Cultural identity
3
Einzelhandel
3
Impulse buying
3
Kulturelle Identität
3
Markenimage
3
Quality management
3
Qualitätsmanagement
3
Retail trade
3
Vergleichende Werbung
3
Arzneimittel
2
Brand
2
Cognition
2
Consumer impulsiveness
2
more ...
less ...
Online availability
All
Undetermined
22
Free
1
Type of publication
All
Article
46
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Aufsatz im Buch
3
Book section
3
Language
All
English
47
Author
All
Sivakumaran, Bharadhwaj
30
Sharma, Piyush
11
Bandyopadhyay, Nirmalya
10
Marshall, Roger
5
Patro, Sanjay
4
Kalro, Arti D.
3
Kumar, Ravi Shekhar
3
Maheswarappa, Satish Sasalu
3
Marathe, Rahul R.
3
Mohan, Geetha
3
Srivastava, Ekta
3
Chung, Cindy
2
Erramilli, M. Krishna
2
Fernando, Angeline Gautami
2
Harindranath R.M
2
Joseph, Joshy
2
Nandakumar, Nachiketas
2
Suganthi, L.
2
Agarwal, Ritika
1
Balasubramanian, Nataraj
1
Baliga, Ashwin J.
1
Chaudhry, Harish
1
Chawla, Vaibhav
1
Chowdhury, Indranil Roy
1
Dash, Satya Bhushan
1
Dash, Satyabhusan
1
Deshpande, Bilwa
1
Dorai, Sriram
1
Ganesh, L. S.
1
Harindranath, R. M.
1
Israel, D.
1
Iyer, Easwar Krishna
1
Jha, Ankur
1
Kalro, Arti
1
Kanetkar, Vinay
1
Katyal, Kanupriya
1
Krishna, Kriti
1
Kumar, Arun G.
1
Lyngdoh, Teidorlang
1
Mahaswarappa, Satish Sasalu
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
6
European journal of marketing : EJM
3
International journal of Indian culture and business management
3
Journal of international consumer marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of business excellence
2
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
European journal of marketing
1
Handbook of research on Asian business
1
International journal of Indian culture and business management : IJICBM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of information technology and management : IJITM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advances in management research : JAMR
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
New techniques for brand management in the healthcare sector
1
South Asian journal of management : SAJM
1
The international journal of bank marketing : IJBM
1
The journal of business & industrial marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
9
Other ZBW resources
6
RePEc
2
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar
;
Dash, Satyabhusan
;
Purwar, Prem Chandra
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009751806
Saved in:
3
Challenges and opportunities of brand corporate social responsibility classification : a review, new conceptualization and future research agenda
Prasad, Ashok A.
;
Kumar, Ravi Shekhar
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2071-2103
Persistent link: https://www.econbiz.de/10013412110
Saved in:
4
Exploring service quality of the department stores : a study from India
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10011664761
Saved in:
5
Exploring service quality : a critical review of literature
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 358-377
Persistent link: https://www.econbiz.de/10011665095
Saved in:
6
Exploring the link between impulsive buying tendency, self-esteem and normative influence : a structural equation model
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
15
(
2017
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011845619
Saved in:
7
Prioritising retail service quality determinants : a study in the context of India
Bandyopadhyay, Nirmalya
- In:
International journal of business excellence
14
(
2018
)
4
,
pp. 486-498
Persistent link: https://www.econbiz.de/10011954158
Saved in:
8
Whether service quality determinants and customer satisfaction influence loyalty : a study of fitness services
Bandyopadhyay, Nirmalya
- In:
International journal of business excellence
15
(
2018
)
4
,
pp. 520-535
Persistent link: https://www.econbiz.de/10011954324
Saved in:
9
Classification of service quality attributes using Kano's model : a study in the context of the Indian banking sector
Bandyopadhyay, Nirmalya
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 457-470
Persistent link: https://www.econbiz.de/10011384252
Saved in:
10
A conceptual understanding of the impact of marketspace on the four P's of marketing
Bandyopadhyay, Nirmalya
- In:
International journal of electronic customer …
4
(
2010
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10003973031
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->