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Explicit versus implicit country stereotypes as predictors of product preferences : insights from the stereotype content model

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Persistent link: https://www.econbiz.de/10011779154

Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues

Halkias, Georgios; Florack, Arnd; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 3, pp. 1432-1446

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Regulatory focus in economic contexts

Florack, Arnd; Keller, Johannes; Palcu, Johanna - In: Journal of economic psychology : research in economic … 38 (2013), pp. 127-137

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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference

Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628

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Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach

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Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity

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Taking the fear out of data analysis : completely revised, significantly extended and still fun

Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - 2023 - 2nd ed.

"Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical...