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Journal of business-to-business marketing
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3
International journal of sport management and marketing : IJSMM
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From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.
;
Srivastava, R. V.
;
Roy, Donald P.
; …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10012549779
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2
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
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3
Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
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4
Sponsorship-linked marketing : opening the black box
Cornwell, T. Bettina
;
Weeks, Clinton S.
;
Roy, Donald P.
-
2007
Persistent link: https://www.econbiz.de/10003549081
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5
Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.
;
Goss, Benjamin D.
;
Jubenville, Colby B.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 73-92
Persistent link: https://www.econbiz.de/10008650623
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6
A framework for developing customer orientation in ticket sales organizations
Smith, J. Garry
;
Roy, Donald P.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009295461
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7
Blogging : what's all the fuss?
Gilbert, Jacqueline A.
;
Clark, Dorie
;
Roy, Donald P.
- In:
SAM advanced management journal : amj
81
(
2016
)
4
,
pp. 4-15
Persistent link: https://www.econbiz.de/10011649288
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8
A meta-analysis of the relationship between perceived organizational support and job outcomes : 20 years of research
Riggle, Robert J.
;
Edmondson, Diane R.
;
Hansen, John D.
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 1027-1030
Persistent link: https://www.econbiz.de/10003888181
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9
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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10
The moderating effect of the boundary spanning role on perceived supervisory support : a meta-analytic review
Edmondson, Diane R.
;
Boyer, Stefanie L.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2186-2192
Persistent link: https://www.econbiz.de/10009787903
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