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Barnier, Virginie de
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Journal of business research : JBR
8
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Evaluation de la marque de presse par son lecteur : place et apport de la personnalite de la marque
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Revue Gestion 2000 : management & prospective
28
(
2011
)
5
,
pp. 63-81
Persistent link: https://www.econbiz.de/10009489139
Saved in:
2
Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de
;
Valette-Florence, Pierre
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 37-56)
.
2013
Persistent link: https://www.econbiz.de/10009667685
Saved in:
3
Towards a micro conception of brand personality : an application for print media brands in a French context
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
Saved in:
4
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
5
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
6
Droit et économie : un essai d'histoire analytique
Schweitzer, Serge
;
Floury, Loïc
-
2015
Persistent link: https://www.econbiz.de/10011410871
Saved in:
7
Modeling the effects of place heritage and place experience on residents' behavioral intentions toward a city : a mediation analysis
Magnoni, Fanny
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 428-442
Persistent link: https://www.econbiz.de/10012643818
Saved in:
8
The dynamics of innovation contest experience : an integrated framework from the customer's perspective
Salgado, Stéphane
;
Hemonnet-Goujot, Aurelie
;
Henard, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 29-43
Persistent link: https://www.econbiz.de/10012285286
Saved in:
9
Favoriser et récompenser la créativité du consommateur dans Ie processus de développement du nouveau produit : comment motiver ces consommateurs qui participent à des concours de c...
Salgado, Stéphane
;
Barnier, Virginie de
- In:
Recherche et applications en marketing
31
(
2016
)
3
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011666230
Saved in:
10
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
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