This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between … positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in … the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement …

that eWOM and recommender systems have a synergistic effect fueled by non-verbal cues of eWOM and accuracy of the system …. Conversational recommender systems act similarly to WOM by encouraging explicit feedback. However, data privacy concerns make … interactions towards these systems a difficult matter. Themes that emerged from WOM emphasized interpersonal relationships that are …