Narrow search
Showing 1 - 10 of 45,662
Cover Image
The impact of social media marketing for Indonesian SMEs sustainability : lesson from Covid-19 pandemic
Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Cogent business & management 8 (2021) 1, pp. 1-16
technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial … the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost …. Furthermore, it has a link between internet/e-business technology, social media marketing, and SMEs’ sustainability. However, the …
Persistent link: https://www.econbiz.de/10012642577
Cover Image
Re-examining perceived usefulness and ease of use in online booking : the case of Hong Kong online users
Kucukusta, Deniz; Law, Chun Hung Roberts; Besbes, Alia; … - In: International journal of contemporary hospitality management 27 (2015) 2, pp. 185-198
Persistent link: https://www.econbiz.de/10011300099
Cover Image
A comparison of user perceptions and frequency of use of social media to use of social media
Sago, Brad - In: International journal of management and marketing … 8 (2015) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10011296849
Cover Image
Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash; Alizadeh, Ali; Quach, Sara; Hamelin, Nicolas - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
Cover Image
Performance measure of online system acceptance and customer satisfaction through airlines websites in Malaysia
Khan, Humera; Dominic, P. D. D. - In: International journal of business innovation and research 12 (2017) 4, pp. 508-524
Persistent link: https://www.econbiz.de/10011719273
Cover Image
Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi; Kiran, Ravi; Sah, Ash N. - In: International journal of electronic marketing and … 7 (2016) 2, pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
Cover Image
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon; Yoon, Doyle; Han, Eun Kyoung - In: Journal of marketing communications 22 (2016) 6, pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Cover Image
Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew; Mohammad Falahat - In: International journal of electronic marketing and … 10 (2019) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
Cover Image
An extended technology acceptance model for marketing strategies in social media
Nistor, George Cristian - In: The review of economic and business studies : REBS 12 (2019) 1, pp. 127-136
Persistent link: https://www.econbiz.de/10012177754
Cover Image
Antecedents of online purchase intention in the context of social commerce
Shekhar, Rishabh; Jaidev, Uma Pricilda - In: International journal of applied management science : IJAMS 12 (2020) 1, pp. 68-95
Persistent link: https://www.econbiz.de/10012198991