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Next time it might not be here : exploring motivations to purchase limited edition food and beverage products
Köse, Şirin Gizem
;
Özer Çizer, Ece
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012440341
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Consumer responses toward smart technology : a systematic review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-39
Persistent link: https://www.econbiz.de/10014531771
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The transformation of traditional TVs into digital platforms : a strategic marketing analysis on Turkish market
Şentürk, Hayat Ayar
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Managerial issues in digital transformation of global …
,
(pp. 102-114)
.
2021
Persistent link: https://www.econbiz.de/10012623638
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Digital storytelling and parasocial interaction for brand-consumer relationship
Şentürk, Hayat Ayar
- In:
Handbook of research on technology applications for …
,
(pp. 197-214)
.
2021
Persistent link: https://www.econbiz.de/10012307866
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The relationships among the logic of value innovation, strategic decisions and market-driven factors
Şentürk, Hayat Ayar
;
Özkan, Kaan Tuğrul
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2643-2654
Persistent link: https://www.econbiz.de/10014472602
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