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Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
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Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 12 (2022) 5, pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
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Online marketing during a global crisis : an exploration of sponsorship's effectiveness over the internet
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Journal for global business advancement : JGBA 16 (2023) 3, pp. 343-365
Persistent link: https://www.econbiz.de/10015057748
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021
Persistent link: https://www.econbiz.de/10012585702
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Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
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Multi-generation sponsorship : awareness, attitudes and purchase intentions in successive generations
Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: Transforming relationship marketing : strategies and …, (pp. 43-51). 2021
Persistent link: https://www.econbiz.de/10012318791
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Board gender diversity and cash holdings : empirical evidence from the European sport and leisure sector
Dimitropoulos, Panagiotis; Koronios, Konstantinos - In: International Journal of Financial Studies : open … 9 (2021) 4, pp. 1-21
The scope of this study is to examine the impact of board gender diversity on corporate cash-holding decisions within the European sport and leisure sector. A sample of 125 unique firms was selected for the period from 2008 to 2019, and analysis was performed using panel fixed-effects...
Persistent link: https://www.econbiz.de/10012698351
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Tourists' purchase intentions for all-inclusive holiday packages : a new research framework
Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: Entrepreneurship, innovation and inequality : exploring …, (pp. 72-88). 2020
Persistent link: https://www.econbiz.de/10012256276
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Examining sponsorship's effectiveness over the internet : a conceptual framework for researchers and practitioners
Koronios, Konstantinos; Dimitropoulos, Panagiotis - In: International journal of innovation and technology … 17 (2020) 4, pp. 2050027-1-2050027-18
Persistent link: https://www.econbiz.de/10012299104
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Understanding sport media spectators' preferences : the relationships among motivators, constraints and actual media consumption behaviour
Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 174-196
Persistent link: https://www.econbiz.de/10012504396