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1
Modeling the personality construct of brands : a study on apparel brands in
India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
2
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
3
Measuring
brand
equity of foreign fashion apparels in the Indian market
Khan, Saima
;
Khan, Bilal Mustafa
- In:
Journal for global business advancement : JGBA
10
(
2017
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
Saved in:
4
Global vs local : analysis of the consumer-
brand
relationships in
India
Sengupta, Aniket
;
Wesley, Scarlett
;
Cavender, RayeCarol
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
Saved in:
5
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
6
A study on the effects of branding on customer buying behavior with special reference to apparel
brand
in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
7
Brand
competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
8
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
9
An exploration of US-made
clothing
in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
10
Branding : an important aspect of consumer buying behaviour towards branded apparel
Bansal, Aishvarya
;
Sabharwal, Santosh
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10012213030
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