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Modeling sources of heterogeneity in customer lifetime purchase behavior
Jain, Dipak; Singh, Siddarth S. - 2013
Persistent link: https://www.econbiz.de/10009786190
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Measuring Customer Lifetime Value : Models and Analysis
Singh, Siddarth S. - 2013
This paper focuses on the literature related to customer lifetime value measurement. It first discusses the issues related to the context of CLV measurement and presents a contextual framework for understanding and categorizing models of CLV. The paper then reviews some prominent models for...
Persistent link: https://www.econbiz.de/10013086988
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Analyzing recurrent customer purchases and unobserved defections : a Bayesian data augmentation scheme
Borle, Sharad; Singh, Siddarth S.; Jain, Dipak - 2013
Persistent link: https://www.econbiz.de/10010188604
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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit - 2002
Persistent link: https://www.econbiz.de/10001639753
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Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit - 2002
Persistent link: https://www.econbiz.de/10001678886
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Consumer cocreation in new product development
Hoyer, Wayne D.; Chandy, Rajesh K.; Dorotic, Matilda; … - In: Journal of service research : JSR 13 (2010) 3, pp. 283-296
Persistent link: https://www.econbiz.de/10008652117
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"Es ist ärgerlicher, einen Kunden an die Konkurrenz zu verlieren als an eine Zweitmarke aus dem eigenen Haus"
Jain, Dipak - In: Die besten Case Studies zum Thema Wachstum : Produkte …, (pp. 21). 2007
Persistent link: https://www.econbiz.de/10003713201
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The sandwich strategy : managing new products and services for value creation and value capture
Jain, Dipak - In: Kellogg on marketing, (pp. 161-181). 2010
Persistent link: https://www.econbiz.de/10008664282
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A generalized framework for estimating customer lifetime value when customer lifetimes are not observed
Singh, Siddharth S.; Borle, Sharad; Jain, Dipak - In: Quantitative marketing and economics : QME 7 (2009) 2, pp. 181-205
Persistent link: https://www.econbiz.de/10003885267
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Winning strategies for the Indian market
Dayal-Gulati, Anuradha (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008669689