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Branded app atmospherics : examining the effect of pleasure-arousal-dominance in brand relationship building
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502703
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2
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
3
Values that drive desire : examining determinants of mobile promotion satisfaction
Hsieh, Sara H.
;
Lee, Crystal T.
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1458-1474
Persistent link: https://www.econbiz.de/10013407446
Saved in:
4
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.
;
Lee, Crystal T.
;
Huang, Hsiao-Ting
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
Saved in:
5
Personality traits that lead members of online brand communities to participate in information sending and receiving
Chang, Aihwa
;
Hsieh, Sara H.
;
Lin, Frances
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 37-61
Persistent link: https://www.econbiz.de/10009745722
Saved in:
6
The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
7
Smile to pay : predicting continuous usage intention toward contactless payment services in the post-COVID-19 era
Lee, Crystal T.
;
Pan, Ling-Yen
- In:
International journal of bank marketing
41
(
2023
)
2
,
pp. 312-332
Persistent link: https://www.econbiz.de/10014267013
Saved in:
8
Resistance of facial recognition payment service : a mixed method approach
Lee, Crystal T.
;
Pan, Ling-Yen
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 392-407
Persistent link: https://www.econbiz.de/10014228985
Saved in:
9
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
10
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
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