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The rise of social media : implications for emerging markets
Adeola, Ogechi - In: Contemporary issues in social media marketing, (pp. 282-292). 2018
Persistent link: https://www.econbiz.de/10011715090
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Leveraging Ubuntu-inspired values to promote sustainable digital entrepreneurship in Africa
Adeola, Ogechi - In: Africa journal of management 10 (2024) 2, pp. 120-149
Persistent link: https://www.econbiz.de/10015048012
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Investigating the path from firm innovativeness to financial performance : the roles of new product success, market responsiveness, and environment turbulence
Zulu-Chisanga, Stella; Boso, Nathaniel; Adeola, Ogechi; … - In: Journal of small business strategy 26 (2016) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011446769
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Determinants of informal entrepreneurship in Africa
Ejiogu, Amanze; Okechukwu, Obiora; Ejiogu, Chibuzo; … - In: International journal of entrepreneurship and small … 45 (2022) 1, pp. 35-61
Persistent link: https://www.econbiz.de/10012939943
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Let's go green : planet, people, product, packaging, pricing, and promotion (6Ps)
Achi, Awele; Adeola, Ogechi; Burgal, Vanessa - In: Sustainable branding : ethical, social, and …, (pp. 24-37). 2021
Persistent link: https://www.econbiz.de/10012546382
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Place, branding, and smart growth
Olomo, Oluwayemisi; Mokwenyei, Kehinde; Otubanjo, Olutayo; … - In: Sustainable branding : ethical, social, and …, (pp. 78-98). 2021
Persistent link: https://www.econbiz.de/10012546390
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Multinational enterprises' subsidiary initiative-taking : a model for implementing corporate social responsibility
Hinson, Robert; Adeola, Ogechi; Amankwah-Amoah, Joseph; … - In: International journal of multinational corporation … 3 (2020) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10012515422
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Green marketing in emerging economies : a communications perspective
Mogaji, Emmanuel (ed.); Adeola, Ogechi (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012650716
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Digital service delivery in Africa : platforms and practices
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012652738
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Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation
Hinson, Robert (ed.); Adeola, Ogechi (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3:...
Persistent link: https://www.econbiz.de/10012627292