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Actors, resources, and activities in Digital Servitization : a business network perspective

Carloni, Elisa; Galvani, Serena - In: Italian journal of marketing : ITJM 2024 (2024) 2, pp. 197-224

Persistent link: https://www.econbiz.de/10014566805

Innovation Units as Organisational Resources in the Transition Towards Sustainability : A Case Study in the Oil & Gas Sector

Chiarabilli, Arianna; Galvani, Serena; Pagano, Alessandro - 2022

Purpose – This study observes the starting up process of Innovation Units in firms as a strategic tool to access green markets and experience a sustainability-related transition, exploring implications at the intra and interorganizational level.Design/methodology/approach – The methodology...

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The set up process of innovation units : resource development and interaction

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Commentary on "Governance and resource interaction in networks : venture capital's role in a biotech start-up"

Bocconcelli, Roberta - In: Journal of business research : JBR 65 (2012) 2, pp. 245-246

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Reconfiguring supplier relationships between local and global : history matters

Tunisini, Annalisa; Bocconcelli, Roberta - In: Industrial marketing management : the international … 38 (2009) 6, pp. 671-678

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Value creation through product modularity : the user's perspective

Bocconcelli, Roberta; Tunisini, Annalisa - In: Use of science and technology in business : exploring …, (pp. 165-182). 2009

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Medie imprese in sviluppo : gli asset relazionali nei processi di integrazione post-acquisitiva

Tunisini, Annalisa; Bocconcelli, Roberta - In: Piccola impresa (2013) 1, pp. 9-32

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Aligning marketing and purchasing for new value creation

Matthyssens, Paul; Bocconcelli, Roberta; Pagano, Alessandro - In: Industrial marketing management : the international … 52 (2016), pp. 60-73

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"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices

Bocconcelli, Roberta; Grandinetti, Roberto; Tunisini, … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 161-196

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Is local sourcing out of fashion in the globalization era? : evidence from Italian mechanical industry

Tunisini, Annalisa; Bocconcelli, Roberta; Pagano, Alessandro - In: Industrial marketing management : the international … 40 (2011) 6, pp. 1012-1023

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