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The Extended Transportation-Im...
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1
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van
;
Ruyter, Ko de
;
Visconti, Luca M.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Saved in:
2
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Farace, Stefania
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011773807
Saved in:
3
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
4
Need for narrative
Laer, Tom van
;
Visconti, Luca M.
;
Feiereisen, Stephanie
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 484-496
Persistent link: https://www.econbiz.de/10011934549
Saved in:
5
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
6
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
Saved in:
7
A Walk in Customers' Shoes : How Attentional Bias Modification Affects Ownership of Integrity-Violating Social Media Posts
van Laer, Tom
-
2017
The number of social media posts that expose company integrity violations has increased dramatically. In response, some companies empower employees to respond to customer blogs, which requires employees to recognize the customer's perspective. We show that Attentional Bias Modification can be...
Persistent link: https://www.econbiz.de/10012974352
Saved in:
8
In Stories We Trust : How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts
van Laer, Tom
;
Ruyter, Ko de
-
2017
Consumers’ confidence in companies has fallen due to recent and widespread violations of integrity and consumers’ voicing of discontent in weblog (blog) posts. Current research on integrity restoration offers little guidance regarding appropriate responses. We posit that not only what (with...
Persistent link: https://www.econbiz.de/10014199664
Saved in:
9
A Little Help from My Friends : Assessing the Adjustment of Small and Medium-Sized Enterprises to Corporate Social Responsibility
Kiratli, Nadine
;
Ruyter, Ko de
;
van Laer, Tom
-
2015
With growing environmental and social awareness, corporations are facing rising pressure to engage in corporate social responsibility (CSR); small and medium-sized enterprises (SMEs) are no exception. With operational constraints in resources and time, SMEs may attempt to boost their CSR through...
Persistent link: https://www.econbiz.de/10014147488
Saved in:
10
The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter
;
Patterson, Paul G.
;
Ruyter, Ko de
; …
- In:
New challenges to international marketing
,
(pp. 11-36)
.
2009
Persistent link: https://www.econbiz.de/10003850168
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