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Marketingmanagement
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Lichtenberg, Frank R.
137
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126
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101
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98
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74
Homburg, Christian
67
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64
Kaiser, Harry M.
63
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59
Eisend, Martin
57
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51
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50
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48
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46
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46
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45
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42
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41
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41
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40
Finkelstein, Amy
39
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39
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37
Wiedmann, Klaus-Peter
37
Anderson, Simon P.
36
Brekke, Kurt R.
36
Kitchen, Philip J.
36
Lo, Andrew W.
36
Philipson, Tomas J.
36
Straume, Odd Rune
36
Albers, Sönke
35
Chintagunta, Pradeep K.
35
Dubois, Pierre
35
Backhaus, Klaus
34
Grabowski, Henry G.
33
Vernon, John A.
33
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32
Jin, Ginger Zhe
32
Bate, Roger
31
Berndt, Ralph
31
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National Bureau of Economic Research
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American Marketing Association
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OECD
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European Society for Opinion and Marketing Research
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Books on Demand GmbH <Norderstedt>
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IGI Global
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Zentralausschuss der Werbewirtschaft
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Fördergesellschaft Marketing an der Universität Augsburg
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World Bank
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Edward Elgar Publishing
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Harvard Graduate School of Business Administration
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Information Resources Management Association
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7
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7
Nomos Verlagsgesellschaft
7
Peter Lang GmbH
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Springer-Verlag GmbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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SpringerLink / Bücher
312
Journal of advertising research
300
Industrial marketing management : the international journal for industrial and high-tech firms
270
Journal of marketing communications
250
International journal of advertising : the review of marketing communications
225
International journal of advertising : the quarterly review of marketing communications
210
Journal of strategic marketing
205
Journal of advertising : official publication of the American Academy of Advertising
202
European journal of marketing : EJM
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Journal of advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Europäische Hochschulschriften / 5
163
Journal of marketing management : MM
142
Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
141
Journal of health economics
136
Journal of the Academy of Marketing Science
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
European journal of operational research : EJOR
118
The European journal of health economics : HEPAC ; health economics in prevention and care
118
Health economics
116
International journal of pharmaceutical and healthcare marketing : IJPHM
115
The journal of business & industrial marketing
115
Journal of marketing research : JMR
110
Journal of promotion management : JPM
110
Marketing intelligence & planning
107
Gabler Edition Wissenschaft
98
Jahrbuch der Absatz- und Verbrauchsforschung
97
Psychology & marketing
97
CESifo working papers
95
Health marketing quarterly
95
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
93
Journal of business ethics : JOBE
91
Marketing : ZFP ; journal of research and management
91
Springer eBook Collection
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ECONIS (ZBW)
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2,347
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Other ZBW resources
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EconStor
387
BASE
125
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38
ArchiDok
13
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1
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
4
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
5
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
6
Pharmaceutical product placement : simply script or prescription for trouble?
Ta, Sonya
;
Frosch, Dominick L.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 98-106
Persistent link: https://www.econbiz.de/10003717439
Saved in:
7
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
8
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
Saved in:
9
"Is there a gap in the market, and is there a market in the gap?" : How
advertising
planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
10
Advertising
strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
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