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The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...
Persistent link: https://www.econbiz.de/10012439493
Facebook has experienced remarkable development in recent years, and has become the most commonly used online social networking site (SNS). Due to its increasing importance and popularity among users, the platform has attracted attention from many academicians and researchers. The current paper...
Persistent link: https://www.econbiz.de/10012237090
Objective: The authors attempted to analyze how the achievements of Revolution 4.0 enable the modification of consumers' decision-making process by means of profiling algorithms. The authors indicate their potential impact, manifested, for example, in micro-targeting, price discrimination and...
Persistent link: https://www.econbiz.de/10012800394
Under the rise of network group-buying, consumers can form groups of strangers through the Internet, under the leadership of an coordinator, to integrate internal opinions and negotiate with vendors. Therefore, the coordinator gradually becomes a business. In this newly developed business, the...
Persistent link: https://www.econbiz.de/10012958577
Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers...
Persistent link: https://www.econbiz.de/10012692355
Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10013218033
Several brands are striving in their endeavors to find new ways to improve their consumer engagement through social media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this chapter addresses a gap in the academic literature as...
Persistent link: https://www.econbiz.de/10013251428
Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10012240065
While recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual’s decision to contribute these opinions. In this research, we empirically model the individual’s decision to provide a product...
Persistent link: https://www.econbiz.de/10014199741
Social networking and other new technologies have given rise to the ‘social consumer’, who now has the means to share reviews and opinions about virtually every kind of product and service. As a result, the days of the one-to-one relationship between companies and their customers are over....
Persistent link: https://www.econbiz.de/10014042981