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Which food delivery platforms are winning the restaurant food delivery wars? : analysis from a consumer perspective
Tsai, Pei-Hsuan; Hsiao, Wei-Hung; Chen, Chih-Jou - In: International journal of consumer studies 47 (2023) 1, pp. 155-176
Persistent link: https://www.econbiz.de/10014246605
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Development of hybrid fuzzy multi-criteria decision approach to evaluate key factors for marketing strategic alliance formation based on multiple theories
Tang, Jia-Wei; Chen, Chih-Jou; Tsai, Pei-Hsuan - In: Managerial and decision economics : MDE ; the … 43 (2022) 1, pp. 241-261
Persistent link: https://www.econbiz.de/10012796363
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Partnerships that go places : how to successfully market products from vendor partners at retail stores from the vendors' perspective
Tsai, Pei-Hsuan; Tang, Jia-Wei; Chen, Chih-Jou - In: Journal of retailing and consumer services 64 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209521
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Entertainment in retailing : challenges and opportunities in the TV game console industry
Tsai, Pei-Hsuan; Chen, Chih-Jou - In: Journal of retailing and consumer services 60 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012502727
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How informational-based readiness and social influence affect usage intentions of self-service stores through different routes : an elaboration likelihood model perspective
Chen, Chih-Jou; Tsai, Pei-Hsuan; Tang, Jia-Wei - In: Asia Pacific business review 28 (2022) 3, pp. 380-409
Persistent link: https://www.econbiz.de/10013358757
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Evaluating business performance of wealth management banks
Wu, Cheng-ru; Lin, Chin-tsai; Tsai, Pei-hsuan - In: European journal of operational research : EJOR 207 (2010) 2, pp. 971-979
Persistent link: https://www.econbiz.de/10008652641
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Financial service sector performance measurement model : AHP sensitivity analysis and balanced scorecard approach
Wu, Cheng-ru; Lin, Chin-tsai; Tsai, Pei-hsuan - In: The service industries journal 31 (2011) 5/6, pp. 695-711
Persistent link: https://www.econbiz.de/10009127048
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Strategic evaluation criteria to assess competitiveness of the service industry in Taiwan
Tsai, Pei-Hsuan - In: Journal of policy modeling : JPMOD ; a social science … 42 (2020) 6, pp. 1287-1309
Persistent link: https://www.econbiz.de/10012501060
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Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services
Tsai, Pei-Hsuan - In: Journal of retailing and consumer services 77 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014462363
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Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013282416