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Understanding the feasibility and value of grassroots innovation
Gupta, Shaphali - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 941-965
Persistent link: https://www.econbiz.de/10012301287
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Emerging market retail : transitioning from a product-centric to a customer-centric approach
Gupta, Shaphali; Ramachandran, Divya - In: Journal of retailing 97 (2021) 4, pp. 597-620
Persistent link: https://www.econbiz.de/10013270699
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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Prevention- versus promotion-focus regulatory efforts on the disease incidence and mortality of COVID-19 : a multinational diffusion study using functional data analysis
Kumar, V.; Sood, Ashish; Gupta, Shaphali; Sood, Nitish - In: Journal of international marketing 29 (2021) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10012484445
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New-age technlogies-driven social innovation : what, how, where, and why?
Gupta, Shaphali; Kumar, V.; Karam, Esraa - In: Industrial marketing management : the international … 89 (2020), pp. 499-516
Persistent link: https://www.econbiz.de/10012291261
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Digital analytics : modeling for insights and new methods
Gupta, Shaphali; Leszkiewicz, Agata; Kumar, V.; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 26-43
Persistent link: https://www.econbiz.de/10012299805
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Reverse innovation : a conceptual framework
Malodia, Suresh; Gupta, Shaphali; Jaiswal, Anand Kumar - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
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Conceptualizing the evolution and future of advertising
Kumar, V.; Gupta, Shaphali - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
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Global customer engagement
Gupta, Shaphali; Pansari, Anita; Kumar, V. - In: Journal of international marketing 26 (2018) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790