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The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya; Burnaz, Sebnem - In: International journal of internet marketing and … 15 (2021) 2, pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
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The impact of digital influencers’ characteristics on purchase intention of fashion products
Gomes, Marina Alexandra; Marques, Susana Henriques; … - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
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Influencer marketing effectiveness
Leung, Fine F.; Gu, Flora Fang; Li, Yiwei; Zhang, … - In: Journal of marketing 86 (2022) 6, pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
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Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian; Zhang, Xiaoxi; Kannan, P. K. - In: Journal of marketing 88 (2024) 4, pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
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The linkage between social media influence and sustainable fashion consumption : alignment with SDG12 in the fashion industry
Madhura K; Panakaje, Niyaz; Parvin, S. M. Riha - In: South Asian journal of management : SAJM 30 (2024) 5, pp. 184-204
Persistent link: https://www.econbiz.de/10014583718
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The continuous maturity analysis of Li Ning's brand marketing through Weibo, China
Xiang, Ziqi - In: International journal of electronic business : IJEB 19 (2024) 1, pp. 22-55
Persistent link: https://www.econbiz.de/10015063949
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Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van; Walet, Marieke; Andrea … - In: Marketing intelligence & planning 42 (2024) 7, pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
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The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Kumar, Sunita; Nair, Poornima; Sridharan, A. - In: International journal of business and emerging markets … 16 (2024) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10015057317
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How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia; Arasli, Hüseyin; Nevzat, … - In: Marketing intelligence & planning 42 (2024) 3, pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
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Purchase intention and attitude towards advertisements on Instagram : an empirical study using Instagram Stories
Woo, Lisa-Julie; Süßmair, Augustin - In: International journal of economics and business … 27 (2024) 3, pp. 434-471
Persistent link: https://www.econbiz.de/10015063279